Kraft's Super Bowl Ad Could Feature Your Family Photos & It's Super Easy To Enter

Ad failed to load

With less than a week to go, the countdown is officially on for Super Bowl LII! Between pre-game performances (featuring Pink singing "The Star Spangled Banner" and Leslie Odom Jr. singing "America the Beautiful") cute and quirky commercials, a halftime show featuring Justin Timberlake — and oh yeah, the actual game itself — the nation is gearing up for another action-packed evening. And now, an American brand is giving potential viewers one more reason to tune in this Sunday. That's because Kraft's Super Bowl ad could feature your family photos. And did I mention it's super easy to enter?

On Monday, the packaged foods brand revealed a teaser video calling for "real families" to become part of its 30-second Super Bowl ad spot. Adweek reported that Kraft wants families to submit videos and photos through social media for a chance to be featured. The few lucky winners who make the cut will be included in the unique commercial, which will air during the second half of the Super Bowl on Feb. 4. (Cool right?) Even cooler, perhaps, is the fact that this ad will be created in real time.

Since the time frame for photo and video submissions is between 6 a.m. and 8:30 p.m. on Super Bowl Sunday, according to Variety, in order to be considered for the ad, be sure to post your entry on Instagram or Twitter during this time while using the hashtags #FamilyGreatly and #KraftEntry.

Ad failed to load
Kraft Brand on YouTube

As submissions are coming in, Kraft will compile as many photos for its Super Bowl LII ad as they can — or at least as many as reasonably possible, considering the time restraints. “We want to see a broad array of all the ways people ‘family’ on game day,” Kraft director of brand building, Anne Field, told Adweek.We’re giving the stage to real families. You could be in it. No matter who you are. No matter how you ‘family.'”

If you're a little confused about the world "family" being used as a verb, what she means is how you and the people you love interact and spend time together. According to Adweek, Field explained:

Ad failed to load
How you dance, how you cheer, however you "family" is great in our eyes.

This unique Super Bowl ad is actually part of a larger Family Greatly campaign by Kraft, which highlights parents' worries about not being perfect, as reported by AdAge. In an ad released in December, real parents take turns sharing their insecurities and perceived shortcomings when it comes to raising their kids. These same parents then watch shots of their children coming on screen to sing their praises.

Hit "play" below — but only if you have a box of tissues nearby.

Ad failed to load
Kraft Brand on YouTube

As Variety reported, a number of popular supermarket brands have created ads in recent years that celebrate diversity. From featuring same-sex couples, families comprised of varying races and nationalities, people with disabilities, and more, these messages are inspiring. Remember that inspiring Coca-Cola ad from last year? It featured a rendition of "America the Beautiful" in a variety of difference languages. (Plus, if you look closely, it also included a same-sex couple and their child.) And as Entertainment Weekly reported, this spot was generally well-received by the public.

MPR Group on YouTube
Ad failed to load

And there was also that Cheerios commercial from the Super Bowl in 2014. Thankfully, it may seem like NBD now. At the time, however, the spot was ground-breaking simply because it was Cheerios' first-ever Super Bowl ad that featured an interracial family, as Us Weekly reported.

News today on YouTube

For those who literally want to get ahead of the game for Kraft's Super Bowl commercial, you can pre-register now and authorize your social accounts at By doing this, someone from the brand can quickly contact you on game day if Kraft ends up selecting your photo/video. That way, you can give everyone you know a heads-up and they can keep an eye out.

Ad failed to load

You can bet I'll tuning in for Kraft's unique ad during the second half of the Super Bowl.

Check out Romper's new video series, Romper's Doula Diaries:

Ad failed to load

Watch full episodes of Romper's Doula Diaries on Facebook Watch.

Ad failed to load
Must Reads

Being A Dog Parent Prepared Me For Having A Baby, Really

I’ve always wanted kids; I was never as sure about raising a puppy. Then I spent six months living with someone who brought home an eight-week-old golden retriever puppy, and I see no way to make it out of that experience claiming not to love dogs. I…
By Heather Caplan

20 Of The Most Popular Unisex Names Of All Time, That You'll Be Hearing More Of For Sure

You might think of unisex names as a fairly recent trend, but the truth is these versatile monikers have been commonly used throughout history (well, some more commonly than others). That's why the team over at recently compiled a list of t…
By Jacqueline Burt Cote

How To Have A Date Night With No Babysitter, Because It's Easier Than You Think

After having children, many couples feel that their love lives immediately go out the window, but it's so important to make your romantic life a priority so both you and your partner can be the best versions of yourselves you can be. As we all know, …
By Abi Berwager Schreier

9 Ways Baby No. 3 Made My Family Feel Complete

My husband and I decided to have another baby right after we got married and, well, we had no idea what we were getting into. I got pregnant right away, endured a high-risk pregnancy, and, before I knew it, my third baby had arrived. Together, we emb…
By Steph Montgomery

8 Stereotypes About New Dads That Are *Totally* True

Much like new mothers, new fathers have a lot on their plate. Parenting can be scary and complex, especially at first and regardless of your gender. People want to do right by their kids, after all. And since all new parents are a hot mess, dads are …
By Priscilla Blossom

8 Differences Between Being Pregnant In Your 20s Vs 30s, According To Science

Whether you're planning a pregnancy, or just thinking about your future family, it's typical to think about things like child-spacing, how many kids you want, and when to start trying to conceive. When making your pro/con list, you might also conside…
By Steph Montgomery

16 Moms Share Remedies For Their Most Intense Chocolate Cravings During Pregnancy

For better or worse, pregnancy is usually synonymous with odd cravings. Sure, there are the stereotypical combos like pickles and ice cream that plague gestating women the world over, but there are other mind-boggling combinations, too, including but…
By Candace Ganger

Putting Sunscreen On Your Kid Doesn't Have To Be A Fight — Here's How To Do It

I am almost translucent, so me and sunscreen are basically besties at this point. Even though my children are beautifully deep brown thanks to my husband's genetics, I still slather them like biscuits being buttered because I refuse to take risks wit…
By Cat Bowen

7 Things A Mom Really Means When She Says She Doesn't Want Anything On Mother's Day

Every year my family asks me what I want for Mother's Day, and every single year I tell them the same thing: Nothing. So, by now, they know that when I say "nothing" I absolutely do not mean "nothing." In fact, there are more than a few things a mom …
By Candace Ganger

19 Moms Share The Way They Cured Their Pregnancy Comfort Food Cravings

I was obnoxiously sick during the first trimester with, "lucky" for me, both of my pregnancies. For the first three months I lived on saltines, lemonade, and fresh bread. Once I was able to eat, however, all I wanted was savory and sweet comfort food…
By Dina Leygerman

8 Fascinating Facts About Babies Born In May, The Luckiest Month Of All

The height of all things fresh and springy, May is an excellent month to have a baby. It's a time of growth, graduations, and outdoor celebrations. And these fascinating facts about May babies will give you more reasons than ever to appreciate childr…
By Lindsay E. Mack

I Used To Judge Formula-Feeding Moms — Until I Became One

The other patrons in the hip Brooklyn restaurant probably couldn’t care less what I was feeding my baby, but I’ll always remember the shame I felt as I quickly mixed up his bottle of formula in front of them. I admitted to my childless friend that I …
By Katherine Martinelli

7 White Lies It’s Necessary To Tell To Keep Your Relationship Healthy

Telling lots of lies typically isn't associated with a healthy, strong, lasting relationship, and that's still certainly true, but not all lies are exactly the same. Though you've probably heard from someone at least once or twice that the lie they t…
By Lauren Schumacker

The Skinny Jeans That Saved Me Postpartum

Accepting my post-pregnancy body is hands-down one of the most difficult things I’ve ever done. It’s something that I still work on every single day. During my first pregnancy, I was 20 years old, so I managed to bounce back quickly. In fact, I dropp…
By Allison Cooper

7 Ways Your Baby Is Trying To Say They Feel Safe

In those first weeks of new motherhood, it can feel like you need an interpreter for your newborn. With their limited means of communication, figuring out what message your baby is trying to get across to you can be a challenge. With time, however, y…
By Kimmie Fink

Here's Why Dogs Are Obsessed With Babies' Poop, According To Science

Most family dogs seem to understand babies, and they're more than happy to make friends with the newest member of the pack. It's adorable... for the most part and until you go to change your little one's diaper. Suddenly, you're wondering why dogs ar…
By Lindsay E. Mack

6 Signs You're Meant To Have A Big Age Gap Between Kids

There's a five year age difference between my two children, to the day. Their age gap wasn't planned but, for a variety of reasons, works well for our family. And since I was so focused on having a second baby, I totally overlooked the signs that wou…
By Candace Ganger

13 Unique (& Totally Not Mainstream) Mother's Day Gifts For The Hipster Mom

Hipsters thrive on being outside the norm and not really digging anything considered "mainstream." Whether it's in their fashion, what music they listen to, the books they read, or how they enjoy beverages, there's just something that makes them dist…
By Abi Berwager Schreier

Here's How To Introduce Your Pet To Your Baby & Make Everything As Calm As Possible

Our home, which we lovingly refer to as “the funny farm,” is filled with four-legged family members. We have two crazy beagles and two cat jerks, and boy are they loved and spoiled. (As they should be.) But we are now finally having a baby of our own…
By Abi Berwager Schreier

Here's The Right Birth Method For You, According To Your Zodiac Sign

If you're pregnant, you've probably given childbirth some serious thought. Some moms-to-be prepare a meticulous birth plan, while others are comfortable just going with the flow. And me? Well, I made a plan... but that plan was useless when faced wit…
By Steph Montgomery

My Dog Knew I Was Pregnant Before My Family Did

Growing up, I was 100 percent sure I'd be a mom one day. To a dog, that is. My baby plans came later. And once my husband and I were sure we wanted both a dog and a baby, we'd add to our joint dog-and-baby name list over Sunday brunch or on date nigh…
By Melissa Mills