Kraft's Super Bowl Ad Could Feature Your Family Photos & It's Super Easy To Enter

Ad failed to load

With less than a week to go, the countdown is officially on for Super Bowl LII! Between pre-game performances (featuring Pink singing "The Star Spangled Banner" and Leslie Odom Jr. singing "America the Beautiful") cute and quirky commercials, a halftime show featuring Justin Timberlake — and oh yeah, the actual game itself — the nation is gearing up for another action-packed evening. And now, an American brand is giving potential viewers one more reason to tune in this Sunday. That's because Kraft's Super Bowl ad could feature your family photos. And did I mention it's super easy to enter?

On Monday, the packaged foods brand revealed a teaser video calling for "real families" to become part of its 30-second Super Bowl ad spot. Adweek reported that Kraft wants families to submit videos and photos through social media for a chance to be featured. The few lucky winners who make the cut will be included in the unique commercial, which will air during the second half of the Super Bowl on Feb. 4. (Cool right?) Even cooler, perhaps, is the fact that this ad will be created in real time.

Since the time frame for photo and video submissions is between 6 a.m. and 8:30 p.m. on Super Bowl Sunday, according to Variety, in order to be considered for the ad, be sure to post your entry on Instagram or Twitter during this time while using the hashtags #FamilyGreatly and #KraftEntry.

Ad failed to load
Kraft Brand on YouTube

As submissions are coming in, Kraft will compile as many photos for its Super Bowl LII ad as they can — or at least as many as reasonably possible, considering the time restraints. “We want to see a broad array of all the ways people ‘family’ on game day,” Kraft director of brand building, Anne Field, told Adweek.We’re giving the stage to real families. You could be in it. No matter who you are. No matter how you ‘family.'”

If you're a little confused about the world "family" being used as a verb, what she means is how you and the people you love interact and spend time together. According to Adweek, Field explained:

Ad failed to load

This unique Super Bowl ad is actually part of a larger Family Greatly campaign by Kraft, which highlights parents' worries about not being perfect, as reported by AdAge. In an ad released in December, real parents take turns sharing their insecurities and perceived shortcomings when it comes to raising their kids. These same parents then watch shots of their children coming on screen to sing their praises.

Hit "play" below — but only if you have a box of tissues nearby.

Ad failed to load
Kraft Brand on YouTube

As Variety reported, a number of popular supermarket brands have created ads in recent years that celebrate diversity. From featuring same-sex couples, families comprised of varying races and nationalities, people with disabilities, and more, these messages are inspiring. Remember that inspiring Coca-Cola ad from last year? It featured a rendition of "America the Beautiful" in a variety of difference languages. (Plus, if you look closely, it also included a same-sex couple and their child.) And as Entertainment Weekly reported, this spot was generally well-received by the public.

MPR Group on YouTube
Ad failed to load

And there was also that Cheerios commercial from the Super Bowl in 2014. Thankfully, it may seem like NBD now. At the time, however, the spot was ground-breaking simply because it was Cheerios' first-ever Super Bowl ad that featured an interracial family, as Us Weekly reported.

News today on YouTube

For those who literally want to get ahead of the game for Kraft's Super Bowl commercial, you can pre-register now and authorize your social accounts at By doing this, someone from the brand can quickly contact you on game day if Kraft ends up selecting your photo/video. That way, you can give everyone you know a heads-up and they can keep an eye out.

Ad failed to load

You can bet I'll tuning in for Kraft's unique ad during the second half of the Super Bowl.

Check out Romper's new video series, Romper's Doula Diaries:

Ad failed to load

Watch full episodes of Romper's Doula Diaries on Facebook Watch.

Ad failed to load
Must Reads

21 Moms Share The Most Surprising Part About Having A C-Section

Honestly, I don't think we, as a culture, talk about C-sections nearly enough, especially considering so many mothers experience them. And because of a number of factors, the little we do talk about it always seems to be a familiar narrative: "It's n…
By Jamie Kenney

13 Yummy Instant Pot Recipes To Make Under 30 Minutes

A Instant Pot seems to be the must-have appliance in every kitchen these days. If you are anything like me and never knew the beauty of a Instant Pot, you are about to have your life changed. Basically, you put some ingredients into a pot, set the te…
By Kristin Manna

9 Things The First Six Months Of Motherhood Will Teach You About Your Baby

Personally, the first six months of motherhood was a mixed bag. I learned some harsh lessons about myself that made taking care of my baby seem overwhelming. For example, I was clueless, and no amount of research could help me feel like anything but …
By Steph Montgomery

These Photos Of North West Then & Now Will Take You On A Sweet Trip Down Memory Lane

When Kim Kardashian welcomed her first daughter, North West, with her husband, Kanye West, in 2013, her whole life was changed. The social media and reality TV star became a mom for the first time and her Instagram presence took a very adorable turn.…
By Casey Suglia

11 Photos You *Must* Take During The Last Days Of Your Pregnancy

During my first pregnancy, I took a photo each week to document my growing belly. I stopped around 36 weeks, though. I hated how I looked in those pictures, and didn't think I'd want to relive those moments. I was wrong. My second pregnancy was a dum…
By Steph Montgomery

This Is What It Means If Your Pregnancy Test Changes Overnight

The time between when a woman suspects she might be pregnant and when it is confirmed for sure is the longest of her life. Regardless of whether you are hoping for a positive or a negative result, the odds are good that you are sweating bullets when …
By Shannon Evans

6 Red Flags To Definitely Look Out For After Your Baby Falls

The first time my infant son tried to take a few steps, he tumbled and bumped his head on the coffee table. My blood turned to ice in my veins and I froze. There truly isn't anything quite like the feeling a parent gets when their little one gets hur…
By Sarah Bunton

These 9 Instant Pot Recipes Will Make Even The Pickiest Eater Happy At The Table

Like any parent, I've had my share of parenting hits and misses, but one of my favorite "wins" is my daughter's diverse palate. I don't even know if I can take credit for it, but I would like to think I had something to do with her love for lentils, …
By Caroline Shannon-Karasik

Turns Out, Kim Kardashian's Favorite Mom Products Look A Lot Like Your Own Faves

Being a mom is really hard work, especially for the first few months, and Kim Kardashian West is no different in that regard. Now the mother of three, Kardashian says that there are a few products she just can't live without when it comes to raising …
By Abi Berwager Schreier

Soda Might Hurt Your Fertility, Study Says, & Here's What You Can Do

Who doesn't love sugary drinks? I stopped drinking soda years ago, but I still love gulping down those fancy Starbucks coffee beverages. I don't have a big sweet tooth, but I am a sucker for sugar-sweetened beverages every now-and-then. Turns out, th…
By Annamarya Scaccia

10 Things No One Tells You About Having A Baby In Your 30s

If you're like me, you evaluate the pros and cons of any major life decision. When my husband and I were considering starting a family, I thought about my career, education, and financial stability. I wanted to know how a pregnancy and childbirth wou…
By Steph Montgomery

This Woman Thought She Had An Eyelash Stuck In Her Eye. Then It Moved.

I'm not a person who is easily icked out. As a kid, I collected bugs and thought I was going to be an entomologist and asked Santa Claus for ant farms and nets to catch bees. I'm still super curious about anything that flies and crawls, which might s…
By Karen Fratti

5 Red Flags Your Toddler Isn't Eating Enough

Toddlers are notoriously picky eaters, at least in my experience. You offer mashed potatoes, they want french fries. You give them crackers, they scream for chips. It's frustrating, to be sure, but it's usually their way of vying for independence. It…
By Candace Ganger

35 Moms Share The Most Disgusting Things Their Husbands Do

I'm a human being who revels in challenges. I like when people present me with one, especially if they don't think I can meet or succeed it, and I like taking a challenge on, especially if it's unexpected. So when I aimed to uncover the most disgusti…
By Jamie Kenney

How Having Kids In Your 20s Affects You Later In Life

For parents, like myself, who had kids in their 20s, there are a number of questions that come to mind. When you're deciding what your future will look like, you'll likely consider what this means for your health, career, and more down the line. Thin…
By Tessa Shull

Study: Drinking Two Glasses Of Wine A Day Is Good For Your Mind — Here's Why

There’s more scientific proof that a daily drink or two isn't necessarily a bad thing and could have a place in an overall healthy lifestyle. A new study out of the University of Rochester Medical Center (URMC) in New York found that — in mice, at le…
By Tiffany Thomas

8 "Mistakes" I'm Glad I Made During My First Pregnancy

As an adult, I've learned you never really stop hating being told what to do. When I was pregnant I was getting instructions at every turn, from doctors, relatives, and complete strangers on the subway. I would nod and smile but then go about making …
By Liza Wyles

Research Says Eating Carbs Can Lead To A Healthy Pregnancy, So Bring On The Pasta

In the world of me, no food is better than bread. I know it's supposed to be pretty terrible for you, high in calories, low in protein, and full of that modern-day demon, gluten... but guys, it's really yummy. Especially warm out of the oven, when th…
By Jen McGuire

These Photos Of Prince George Then & Now Will Give You Serious Baby Fever

The Duke and Duchess of Cambridge are expecting their third child in Spring 2018. With all of the excitement surrounding the new baby, it's easy to forget all of the good times that have already passed. The couple's eldest is already well into the sc…
By Azure Hall

This Is, Hands Down, The *Grossest* Thing Babies Do Inside The Womb

Your baby's life in the womb may be safe and warm, but it's also kind of grody. Seriously, the whole process of growing into a human being includes more than a few icky moments along the way. But this is the grossest thing babies do inside the womb b…
By Lindsay E. Mack