These Mom Entrepreneurs Revealed How They Turned Their Idea Into A Full-Fledged Business

Ad failed to load

Just in case you needed some convincing that female entrepreneurs are totally killing it, this should do the trick: According to a 2016 study commissioned by American Express, the number of women-owned businesses has grown five times faster than the national average since 2007. With that astounding rate of success, advice from mom entrepreneurs about starting a business is some of the most valuable intel out there. As moms we're already used to the full-time job that is juggling the dozens of wants and needs of our kids with the basic needs of ourselves, so it's no surprise that after simultaneously adding another full-time job of running a successful business, we're pretty much the best experts you can find on all things time management, business strategy, and entrepreneurial success.

Although everyone's path to success will differ, it's helpful to remember that all business ventures started out the same way: as an idea that had to transform into a thriving product, service, or company. Making this big leap might seem daunting when you're first getting started, so to prove that it's more than possible, I sought out advice from a few mom entrepreneurs who've already conquered this milestone. From magazines to mom groups, these are five women have turned their ideas into reality — and their tips can help you do the same.

Ad failed to load

Learn To Effectively Manage Your Time


“Before getting started with launching your business, be realistic in your goals. Is this a hobby? Or is it a business? Launching a business requires an incredible amount of time which is often hard to come by as a mom. I recommend doing a bit of a time audit of your day to find ways to be more efficient and cut out activities that won't help you achieve your business objectives. Netflix will have to wait!” —Andrea, Creator of Selfies to Selfless

It's OK To Be A Little Bit Afraid

"Ask yourself ‘Why am I doing this?' Why are you? Are you prepared for this business and it's launch to be all-consuming? Because it is, and it has to be. At some point, you will find yourself in a full-blown panic in a carpool line, or waking up at night wondering if you should've changed the curve of an earring already in production. It's normal. If you don't have the fear of failure, the fear of the amount of time and money it takes, the fear of whether or not this is the right thing for you and your family, then the dream isn't worth it. But if after all the self-doubt, planning, contracts, travel, designing, accounting... if then, you still can't imagine your life any other way, then go for it!" —Taylor, Founder of Taylor Wilkinson Designs

Build A Team Of People You Trust


“Surround yourself with positive people — especially women. The power of community and support is phenomenal. I thought about creating a [clothing] line for years before I actually had the courage and confidence to do it. I am beyond lucky to have a strong circle of family, friends and entrepreneurial ladies around me. I know I can lean on them, ask stupid questions, freak out, and grab a glass of wine whenever necessary." —Irene, Founder/Creative Director at Bash + Sass

Ad failed to load

Don't Think Too Much (Yes, Really)

"It's good to have a plan, but a clear vision is more important. What I mean by that is life happens. Your plan will go off course. Doors will shut, but opportunities will show up where you didn't expect them. Don't cling so tightly to your plan that you don't recognize these opportunities when they're presented to you. No matter what the business books say, there is no single path to success. Everyone's process looks different. What matters is that you're taking the steps that make sense for you and your business, and that they're moving you forward to your goal.” —Katarina, founder & editor-in-chief of RUBY

Educate Yourself

"Research, research, research and educate yourself on how to start your own business. I took a course at a local women’s entrepreneur center on how to start a small business. I was familiar with the design and marketing side of things, but financials and numbers scared me. I quickly learned there are so many resources out there specifically designed to help women in this space.” —Irene, Founder/Creative Director at Bash + Sass

Test Your Market


“Whether you're interested in a service or product-based business, doing a little market testing on the side is a great way to explore what it will be like once you're in it full-time. Try your hand at freelancing, use an existing marketplace like Etsy to test product iterations, or even volunteer with an organization you're aspiring to learn from!

Before I launched Meridian, I spent several years learning everything I could about the market in order to make the transition as seamless as possible. I took online classes, explored brand and product testing by selling future products online before we launched, and freelanced on the side for a design business that taught me a ton about the interiors and home decor sector.” —Ashley, Founder & CEO of Meridian

Ad failed to load

Keep Your Perfectionism In Check

“Recognize that your product is never going to be perfect and that there is something to be said for launching before you're 100 percent ready. I was six months pregnant by the time RUBY launched. Our first few months of content were on track with our editorial calendar and mission statement, but once I gave birth to our baby girl, everything went into survival mode. Things went off course for a while as I got used to being a working mother. I lost track of timelines and was experimenting with a lot of different types of content out of pure necessity. It stressed me out at the time, but now I realize it was an important part of RUBY's journey because I've learned what type of content works well for the site and what doesn't." —Katarina, founder & editor-in-chief of RUBY

Ad failed to load
Must Reads

6 Early Signs You're Going To Have A Short Labor, According To Experts

As far as I'm concerned, a short labor is right up there with winning the lottery in terms of lucky life events. (And when I was actually in labor, I would absolutely have traded a bucketful of lottery winnings for a speedier birth.) While some women…
By Kelly Mullen-McWilliams

Kids Will Love These TV Shows & Movies Coming To Netflix In March

You can always count on Netflix to keep it fresh: though there are already so many movies and shows to choose from, every month there's an influx of new content to keep your entire family entertained. As February enters its final weeks, it's time to …
By Megan Walsh

Here Are 10 Ways To Boost Your Baby's Immunity To The Flu

As I'm sure you've read in the thousands upon thousands of articles written about it this winter, the flu is spreading like wildfire and it's bad. Really bad. This strand of flu is the worst we've had in a very long time and it's the most widespread,…
By Abi Berwager Schreier

Khloé Kardashian Asked Twitter About Her Bump, & Moms Totally Delivered

Like her younger sister Kylie Jenner, Khloé Kardashian managed to keep most of her pregnancy a sort-of secret. But unlike Jenner, Kardashian chose to publicly announce her pregnancy several months before the baby's due date. While there's no wrong wa…
By Sophie Hirsh

21 Moms Share The Most Surprising Part About Having A C-Section

Honestly, I don't think we, as a culture, talk about C-sections nearly enough, especially considering so many mothers experience them. And because of a number of factors, the little we do talk about it always seems to be a familiar narrative: "It's n…
By Jamie Kenney

13 Yummy Instant Pot Recipes To Make Under 30 Minutes

An Instant Pot seems to be the must-have appliance in every kitchen these days. If you are anything like me and never knew the beauty of a Instant Pot, you are about to have your life changed. Basically, you put some ingredients into a pot, set the t…
By Kristin Manna

9 Things The First Six Months Of Motherhood Will Teach You About Your Baby

Personally, the first six months of motherhood was a mixed bag. I learned some harsh lessons about myself that made taking care of my baby seem overwhelming. For example, I was clueless, and no amount of research could help me feel like anything but …
By Steph Montgomery

11 Photos You *Must* Take During The Last Days Of Your Pregnancy

During my first pregnancy, I took a photo each week to document my growing belly. I stopped around 36 weeks, though. I hated how I looked in those pictures, and didn't think I'd want to relive those moments. I was wrong. My second pregnancy was a dum…
By Steph Montgomery

6 Red Flags To Definitely Look Out For After Your Baby Falls

The first time my infant son tried to take a few steps, he tumbled and bumped his head on the coffee table. My blood turned to ice in my veins and I froze. There truly isn't anything quite like the feeling a parent gets when their little one gets hur…
By Sarah Bunton

These 9 Instant Pot Recipes Will Make Even The Pickiest Eater Happy At The Table

Like any parent, I've had my share of parenting hits and misses, but one of my favorite "wins" is my daughter's diverse palate. I don't even know if I can take credit for it, but I would like to think I had something to do with her love for lentils, …
By Caroline Shannon-Karasik

Turns Out, Kim Kardashian's Favorite Mom Products Look A Lot Like Your Own Faves

Being a mom is really hard work, especially for the first few months, and Kim Kardashian West is no different in that regard. Now the mother of three, Kardashian says that there are a few products she just can't live without when it comes to raising …
By Abi Berwager Schreier

10 Things No One Tells You About Having A Baby In Your 30s

If you're like me, you evaluate the pros and cons of any major life decision. When my husband and I were considering starting a family, I thought about my career, education, and financial stability. I wanted to know how a pregnancy and childbirth wou…
By Steph Montgomery

Soda Might Hurt Your Fertility, Study Says, & Here's What You Can Do

Who doesn't love sugary drinks? I stopped drinking soda years ago, but I still love gulping down those fancy Starbucks coffee beverages. I don't have a big sweet tooth, but I am a sucker for sugar-sweetened beverages every now-and-then. Turns out, th…
By Annamarya Scaccia

5 Red Flags Your Toddler Isn't Eating Enough

Toddlers are notoriously picky eaters, at least in my experience. You offer mashed potatoes, they want french fries. You give them crackers, they scream for chips. It's frustrating, to be sure, but it's usually their way of vying for independence. It…
By Candace Ganger

35 Moms Share The Most Disgusting Things Their Husbands Do

I'm a human being who revels in challenges. I like when people present me with one, especially if they don't think I can meet or succeed it, and I like taking a challenge on, especially if it's unexpected. So when I aimed to uncover the most disgusti…
By Jamie Kenney

How Having Kids In Your 20s Affects You Later In Life

For parents, like myself, who had kids in their 20s, there are a number of questions that come to mind. When you're deciding what your future will look like, you'll likely consider what this means for your health, career, and more down the line. Thin…
By Tessa Shull

Study: Drinking Two Glasses Of Wine A Day Is Good For Your Mind — Here's Why

There’s more scientific proof that a daily drink or two isn't necessarily a bad thing and could have a place in an overall healthy lifestyle. A new study out of the University of Rochester Medical Center (URMC) in New York found that — in mice, at le…
By Tiffany Thomas

Research Says Eating Carbs Can Lead To A Healthy Pregnancy, So Bring On The Pasta

In the world of me, no food is better than bread. I know it's supposed to be pretty terrible for you, high in calories, low in protein, and full of that modern-day demon, gluten... but guys, it's really yummy. Especially warm out of the oven, when th…
By Jen McGuire

These Photos Of Prince George Then & Now Will Give You Serious Baby Fever

The Duke and Duchess of Cambridge are expecting their third child in Spring 2018. With all of the excitement surrounding the new baby, it's easy to forget all of the good times that have already passed. The couple's eldest is already well into the sc…
By Azure Hall

This Is, Hands Down, The *Grossest* Thing Babies Do Inside The Womb

Your baby's life in the womb may be safe and warm, but it's also kind of grody. Seriously, the whole process of growing into a human being includes more than a few icky moments along the way. But this is the grossest thing babies do inside the womb b…
By Lindsay E. Mack