Yana Paskova/Getty Images News/Getty Images

Toys "R" Us Will Be Open For 63 Hours Straight Starting Friday, So Last-Minute Shoppers Still Have Time

Ad failed to load

It's the Friday before Christmas. Last-minute shoppers will be out in droves this weekend, in an attempt to get everything on the list before Christmas Day on Monday. And one store in particular is more than prepared for the crowds, no matter when they show up. Toys "R" Us will reportedly be open for 63 hours straight, starting Friday morning, until 9 p.m. on Christmas Eve. Yes, you read that right. 63 hours of possible shopping time. So parents can show up to grab that late addition to their kids' wish list at any time over the weekend, day or night.

Joe Contrino, a spokesman for the toy store chain, told USA Today that stores nationwide will stay open from 6 a.m. Friday morning through the evening of Christmas Eve. Saturday is likely to be one of the biggest shopping days of the year, with around 126 million consumers expected to shop on what's being called "Super Saturday," according to the National Retail Federation. By staying open round-the-clock, Toys "R" Us can appeal to those shoppers no matter when they swing by the toy store giant.

As of Thursday, nearly half of Americans hadn't yet finished their holiday shopping, according to a survey released by the Federation. So, is it a good plan to stay open all those extra hours just in case those shoppers need the extra time, or is it kind if a ridiculous gesture on Toys "R" Us' part?

Ad failed to load

The thought behind the move is probably just that more hours equals more shoppers, but only time will tell whether it pays off for the struggling toy retailer.

In general, the aisles are sure to be cramped if you head out this weekend for shopping. Matthew Shaw, CEO of the National Retail Federation, said in a statement:

Ad failed to load
Even though many consumers got a head start with holiday shopping early in the season, millions more are leaving their gift buying to the last minute and beyond...Stores will be packed the next few days as consumers rush to complete their shopping.

But will those shoppers show up at midnight at a Toys "R" Us, or stick to more normal shopping hours out of habit?

Andrew Burton/Getty Images News/Getty Images
Ad failed to load

The toy retailer is probably hoping for a major profit boost from staying open so long right before Christmas, because frankly, it really needs it. There are reports that the company is considering closing 100 stores or more across the country as it tries to pay down $7.9 billion in debt, according to The Washington Post. Toys "R" Us already reported an 8 percent sales drop for the period ending in September, the outlet reported. Chief Executive Dave Brandon said in a statement:

Our results for the quarter were disappointing. We recognize the need for change to better meet customers’ ever evolving shopping preferences.

Maybe a multi-day spree of keeping stores open for last-minute and night owl shoppers during the holidays is exactly what it needs to bounce back, but it's likely that Toys "R" Us needs to do a lot more than that to recover from its financial woes.

Ad failed to load

But no matter what is in the toy retailer's future, some shoppers did say they appreciate the expanded hours right before Christmas this weekend. Kelly Bennin of Florida said she's definitely taking advantage as a late-night shopper. She told USA Today:

I'm a night owl so I appreciate the stores being open later. I'm sure my fellow procrastinators, as well as people who work day shifts or don't like to shop online, will be happy with the extended hours too.
Ad failed to load

In 2016, Toys "R" Us said almost 156 million Americans shopped on "Super Saturday," according to Patch. If some of those millions of Americans happen to be parents rushing out after bedtime or in the wee hours of the morning, Toys "R" Us isn't going to judge, and neither will I. Godspeed, last-minute shoppers.

Check out Romper's new video series, Romper's Doula Diaries:

Ad failed to load

Watch full episodes of Romper's Doula Diaries on Facebook Watch.

Ad failed to load
Must Reads

10 Reasons Why I Won't Apologize For Giving My Toddler A Pacifier

My first child had no interest in a pacifier. I tried a couple times to get him to take one, but he always spat them out and gave me an incredulous, judgmental look. But my second? It was love at first suckle. And after a while, the incredulous, judg…
By Jamie Kenney

Being A Dog Parent Prepared Me For Having A Baby, Really

I’ve always wanted kids; I was never as sure about raising a puppy. Then I spent six months living with someone who brought home an eight-week-old golden retriever puppy, and I see no way to make it out of that experience claiming not to love dogs. I…
By Heather Caplan

20 Of The Most Popular Unisex Names Of All Time, That You'll Be Hearing More Of For Sure

You might think of unisex names as a fairly recent trend, but the truth is these versatile monikers have been commonly used throughout history (well, some more commonly than others). That's why the team over at Names.org recently compiled a list of t…
By Jacqueline Burt Cote

How To Have A Date Night With No Babysitter, Because It's Easier Than You Think

After having children, many couples feel that their love lives immediately go out the window, but it's so important to make your romantic life a priority so both you and your partner can be the best versions of yourselves you can be. As we all know, …
By Abi Berwager Schreier

9 Ways Baby No. 3 Made My Family Feel Complete

My husband and I decided to have another baby right after we got married and, well, we had no idea what we were getting into. I got pregnant right away, endured a high-risk pregnancy, and, before I knew it, my third baby had arrived. Together, we emb…
By Steph Montgomery

8 Stereotypes About New Dads That Are *Totally* True

Much like new mothers, new fathers have a lot on their plate. Parenting can be scary and complex, especially at first and regardless of your gender. People want to do right by their kids, after all. And since all new parents are a hot mess, dads are …
By Priscilla Blossom

8 Differences Between Being Pregnant In Your 20s Vs 30s, According To Science

Whether you're planning a pregnancy, or just thinking about your future family, it's typical to think about things like child-spacing, how many kids you want, and when to start trying to conceive. When making your pro/con list, you might also conside…
By Steph Montgomery

16 Moms Share Remedies For Their Most Intense Chocolate Cravings During Pregnancy

For better or worse, pregnancy is usually synonymous with odd cravings. Sure, there are the stereotypical combos like pickles and ice cream that plague gestating women the world over, but there are other mind-boggling combinations, too, including but…
By Candace Ganger

Putting Sunscreen On Your Kid Doesn't Have To Be A Fight — Here's How To Do It

I am almost translucent, so me and sunscreen are basically besties at this point. Even though my children are beautifully deep brown thanks to my husband's genetics, I still slather them like biscuits being buttered because I refuse to take risks wit…
By Cat Bowen

7 Things A Mom Really Means When She Says She Doesn't Want Anything On Mother's Day

Every year my family asks me what I want for Mother's Day, and every single year I tell them the same thing: Nothing. So, by now, they know that when I say "nothing" I absolutely do not mean "nothing." In fact, there are more than a few things a mom …
By Candace Ganger

19 Moms Share The Way They Cured Their Pregnancy Comfort Food Cravings

I was obnoxiously sick during the first trimester with, "lucky" for me, both of my pregnancies. For the first three months I lived on saltines, lemonade, and fresh bread. Once I was able to eat, however, all I wanted was savory and sweet comfort food…
By Dina Leygerman

8 Fascinating Facts About Babies Born In May, The Luckiest Month Of All

The height of all things fresh and springy, May is an excellent month to have a baby. It's a time of growth, graduations, and outdoor celebrations. And these fascinating facts about May babies will give you more reasons than ever to appreciate childr…
By Lindsay E. Mack

I Used To Judge Formula-Feeding Moms — Until I Became One

The other patrons in the hip Brooklyn restaurant probably couldn’t care less what I was feeding my baby, but I’ll always remember the shame I felt as I quickly mixed up his bottle of formula in front of them. I admitted to my childless friend that I …
By Katherine Martinelli

7 White Lies It’s Necessary To Tell To Keep Your Relationship Healthy

Telling lots of lies typically isn't associated with a healthy, strong, lasting relationship, and that's still certainly true, but not all lies are exactly the same. Though you've probably heard from someone at least once or twice that the lie they t…
By Lauren Schumacker

The Skinny Jeans That Saved Me Postpartum

Accepting my post-pregnancy body is hands-down one of the most difficult things I’ve ever done. It’s something that I still work on every single day. During my first pregnancy, I was 20 years old, so I managed to bounce back quickly. In fact, I dropp…
By Allison Cooper

7 Ways Your Baby Is Trying To Say They Feel Safe

In those first weeks of new motherhood, it can feel like you need an interpreter for your newborn. With their limited means of communication, figuring out what message your baby is trying to get across to you can be a challenge. With time, however, y…
By Kimmie Fink

Here's Why Dogs Are Obsessed With Babies' Poop, According To Science

Most family dogs seem to understand babies, and they're more than happy to make friends with the newest member of the pack. It's adorable... for the most part and until you go to change your little one's diaper. Suddenly, you're wondering why dogs ar…
By Lindsay E. Mack

6 Signs You're Meant To Have A Big Age Gap Between Kids

There's a five year age difference between my two children, to the day. Their age gap wasn't planned but, for a variety of reasons, works well for our family. And since I was so focused on having a second baby, I totally overlooked the signs that wou…
By Candace Ganger

Here's How To Introduce Your Pet To Your Baby & Make Everything As Calm As Possible

Our home, which we lovingly refer to as “the funny farm,” is filled with four-legged family members. We have two crazy beagles and two cat jerks, and boy are they loved and spoiled. (As they should be.) But we are now finally having a baby of our own…
By Abi Berwager Schreier

Here's The Right Birth Method For You, According To Your Zodiac Sign

If you're pregnant, you've probably given childbirth some serious thought. Some moms-to-be prepare a meticulous birth plan, while others are comfortable just going with the flow. And me? Well, I made a plan... but that plan was useless when faced wit…
By Steph Montgomery

My Dog Knew I Was Pregnant Before My Family Did

Growing up, I was 100 percent sure I'd be a mom one day. To a dog, that is. My baby plans came later. And once my husband and I were sure we wanted both a dog and a baby, we'd add to our joint dog-and-baby name list over Sunday brunch or on date nigh…
By Melissa Mills