Faith Xue is the Executive Beauty Director of Bustle Digital Group, overseeing beauty editorial and beauty-related special projects across Bustle, The Zoe Report, Nylon, Elite Daily and Romper. Prior to BDG, she was the editorial director of BYRDIE, where she oversaw editorial and creative strategy, beauty direction, and long-term growth initiatives. Her ten year-plus beauty career has included working on the L’Oréal-owned property Makeup.com to launching brands for breakthrough beauty pioneers such as Michelle Phan. Faith's writing has appeared in publications such as Refinery29, Who What Wear, and Angeleno Magazine, and she has been featured as a beauty expert on The Today Show, QVC, Create & Cultivate, and more.
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