Presented By
New York, NY
November 2017
The Made It Awards honor women who dreamed up a new product, idea, or business and made it a reality — for themselves, for their kids, and for other women.
Honorees

This Mom Found A Way To Get Kids To Put Their GD Shoes On & Wait, There's More

When Sharon Blumberg's daughter Ayla was just a tot, she preferred to wear a different shoe on each foot — and why not? Matching shoes are boring. While Blumberg wanted to foster her daughter's funky creativity in any way possible, she didn't want he…
By Kelly Mullen-McWilliams

This Mom Found A Way To Avoid The Halloween Sugar Crash, & It's *Brilliant*

Every mom knows it's coming, and yet most don't see any way around it. The crash. The sugar coma. The inevitable weeks on end of hearing, "mom, can I have more candy?" after a single night of trick-or-treating. You can try to ration it — two pieces p…
By Olivia Youngs

These Two Moms Know You're So Over Researching The Right Toys For Your Kids

Having a baby is like signing up for the most research-intensive job you've ever had. Aside from the fact that your baby develops at the speed of light, you've got to stay on top of the best foods, books, toys, sounds, schedules, and more for each st…
By Olivia Youngs

This Mom Figured Out A Way To Make Pre- & Post-Natal Yoga Actually Work For Your Schedule

For many women, finding time for self care often takes a backseat to juggling the responsibilities that come along with their careers and motherhood. That juggle can lead to feeling lonely, tired, and extremely stressed out. Blair Fillingham started …
By Angela Johnson

This Mom's Skincare Line Will Make You *Want* To Wash Your Face Every Night

Raise your hand if you’ve ever splashed water on your face and called it a skincare routine. Yeah, Keli Smith, founder of the all-natural, vegan beauty brand Kaike, knows all about that. After all, as a working mom of four, she’s no stranger to the l…
By Caroline Shannon-Karasik

This Mom Figured Out How To Make Pumping During Work Trips So. Much. Easier.

"It's only a day trip." Famous last words, right up there with "How hard can it be?" or "she just pooped so she should be good to go." Cue diaper explosion. Like any working mom, Kristy Catsouphes, founder of Milk Expressed, approached her return to …
By Caroline Shannon-Karasik

This Mom Was Fed Up With Gender-Specific Kids' Clothing — So She Created Her Own Line

Kids have a way of serving as a wake up call to your priorities. Becoming a mother means learning how to streamline your schedule, saying "no" to the things that you just can't with, and even taking the plunge on ideas you've been putting on the back…
By Caroline Shannon-Karasik

This Mom's Styling Helps Women Remember That They Are More Than *Just* Mothers

When I reach LaTonya Yvette, she was listening to her "getting-settled-after-drop-off" music. That morning, it happened to be "Ritual Union" by Little Dragon. Yesterday, the social media influencer was out from morning until night, but today, her pla…
By Kelly Mullen-McWilliams

This Mom's Gorgeous Costumes For Kids Will Remind You To Keep Them Little As Long As You Can

Lane Huerta started small, selling tea towels and pillows on Etsy, while bartending nights. One day, her daughter, Clementine, blew into the laundry room, quickly commandeering a clean sheet to wear like a superhero's cape. That was the spark that le…
By Kelly Mullen-McWilliams
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These Mom Entrepreneurs Revealed How They Turned An Idea Into A Business

Just in case you needed some convincing that female entrepreneurs are totally killing it, this should do the trick: According to a 2016 study commissioned by American Express, the number of women-owned businesses has grown five times faster than the …
By Beth Demmon

My Business Wouldn't Have Worked Without These 7 People

As a small business owner it is incredibly easy to feel like everything that makes or breaks my business is on my shoulders. I'm the sole member of my Limited Liability Corporation (LLC), established in 2010. As a psychotherapist, mindful-empowerment…
By Reaca Pearl

7 Fears I Had When I Quit My Day Job, And How I Did It Anyway

It didn't take me too long working full-time as a content manager at a social media company to realize that going into an office every day and working for someone else was not the life for me. Sure, like so many others I used to constantly hear some …
By Beth Demmon

Here's How You Actually Use Instagram To Grow Your Business

If you're trying to build your brand, expand your business, or simply trying to feel more connected to a wider online community, Instagram (IG) is where it is at. Watching your IG presence merely inch up the ranks in followers can beyond frustrating,…
By Alexis Barad-Cutler

Thinking Of Starting Your Own Business? These Experts Explain How To Get Started

I dreaded group projects when I was in school. To absolutely none of my friends' or family's surprise, I was one of those kids who always wound up taking on the entire group assignment myself because I cared so much about getting a good grade. (Plus,…
By Beth Demmon

Etsy Sellers Spilled Their Best Advice About How To Make Your Shop Successful

I’m no stranger to “the hustle.” I’ve worked as a bartender, waitress, art camp counselor, swim coach, and Etsy seller over the years — just to name a few. Some ventures were more sustainable than others, but figuring out how to run a successful Etsy…
By Beth Demmon

How to Network With Other Moms On Instagram, Because They Can Be Your Best Allies

There's never been a better time to be a working mom. Thanks to the dawn of the good 'ol internet, opportunities now abound for women who seek to work from home while also actively raising their little ones. In the past few years social media has bee…
By Shannon Evans

10 Ways I Switched Careers, Despite Significant Challenges

After my second child was born, I left a job I didn't hate to become a professional writer. Considering you are reading this article — one I penned as a staff writer — you can probably guess that this story has a decent ending. How I changed careers …
By Jamie Kenney

How To Decide If A Co-Working Space Is Worth It

When I began announcing to friends and family that I was quitting my full-time office job to start working at home as a freelance writer, I received some mixed reactions. There was the cheerful and encouraging, “Congratulations!” And there was of cou…
By Beth Demmon

There's Now A Fake Tattoo To Keep Your Kid From Getting Lost, & Guys, It Works

A crowded waterpark, a busy beach, a supermarket with a hundred aisles — wherever you are, the thought of being separated from a very young child is every parent's nightmare. But necessity is the mother of invention, so Michele Welsh, a mother of thr…
By Kelly Mullen-McWilliams

All The Benefits Of Making Your Instagram A Business Account, And How To Do It

There's no denying that Instagram has evolved significantly from its humble roots as a chronological photo album of selfies. As of April 2017, the social media site officially boasts 700 million monthly users, making it one heck of a marketing mechan…
By Beth Demmon

9 Encouraging Things I Wish People Had Said To Me When I Decided To Start My Own Business

I didn’t decide overnight to quit my lucrative job as the content manager at an advertising agency in order to pursue my dream of full-time freelance writing. I’d dabbled in freelancing for a while, even landing a craft beer column in my local alt-we…
By Beth Demmon

This Mom's Insta-worthy Momwear Gives Back To The Most Vulnerable

When Nadine Bubeck’s son Nicholas emerged from the NICU happy and healthy, she was emotional and overwhelmed, but, most of all, grateful. That’s not to say that the seven days Bubeck endured in the NICU hadn’t been life-changing — they were. After al…
By Caroline Shannon-Karasik

How To Develop Your App Idea When You Literally Know Nothing About Tech

When I used to dream about starting my own business, I envisioned myself being the next big Etsy seller or perhaps having a booth at my local farmer’s market (R.I.P. Salsacraft!). Figuring out how to launch an app seemed way outside my comfort level …
By Beth Demmon

This Mom Got Through Divorce & Bankruptcy By Building A Product Line Other Moms Love

Jakki Liberman's roles as a mother and entrepreneur can easily fall in line with the old adage: "Where there's a will, there's a way." (Like most of us pulling double duty as mothers and, you know, people.) But she would be quick to shrug it off. Aft…
By Caroline Shannon-Karasik