20 Best Kids' Pajamas Brands That Are Under-The-Radar — For Now


Kim Kardashian has a special gift for getting people talking, and she recently started a lively debate about... children's pajamas. Luckily, between Romper's staff of tried and true mamas and our community of readers, we had no shortage of suggestions for the reality star and mom of three. These are 20 of the best pajama brands for kids, guaranteed to make bedtime easier than ever. (Well, we can't actually guarantee that, but they'll make bedtime cuter than ever, at the very least.)

While I'm anxiously awaiting the birth of my first baby, I have vivid memories of waking my parents up in the middle of the night with all sorts of complaints about my sleeping conditions. "I'm itchy in these pajamas." "I'm too hot." "My tag rubs me, and it hurts." "I'm too cold." To be fair, I was a bit of a high-maintenance child, but nonetheless I appreciate the importance of a comfy, soft, breathable set of pajamas. Fortunately, it seems like the following brands have thought of just about everything there is when it comes to designing a great pair of PJs. While Kim Kardashian may or may not consider our suggestions, this wealth of nightwear knowledge is sure to benefit someone.

1. Maisonette


Sunny with an A Exclusive Doodle Pajama Set, $60, Maisonette

NYC-based Maisonette makes adorable pajamas for kids of all ages, including onesies, nightgowns, matching sets, and even children's eye masks. Personally, I'm partial to their colorful Doodle Print pieces, made of high quality supima cotton and brushed for luxurious softness.

2. Apple Park

Apple Park

Organic Cotton Pajama in Pink Moon & Stars, $38, Apple Park

Founded in San Francisco, Apple Park prioritizes two things with their clothing: luxury and environmental responsibility. Their 100 percent organic cotton pajamas are not only deliciously cozy, but eco-friendly and safe for your little ones.

3. Primary


The Short Sleeve PJ Top, $10, Primary

Primary has acquired a loyal following for their focus on creating simple, quality basics at a reasonable price. Their pajama collection includes long sleeve and short sleeve tees, shorts, and long pants in every shade of the rainbow and several colorful patterns. Better yet? Each piece ranges anywhere from $10 to $16.

4. Little Sleepies

Little Sleepies

Wildflower Two-Piece Toddler/Kids Bamboo Pajama Set, $30, Little Sleepies

Personally, I tend to trust brands who are dedicated to one specific niche, and Little Sleepies is certainly dedicated to sleepwear. Each piece is constructed from a bamboo and spandex blend that is supremely soft, eco-friendly, stretchy, hypoallergenic, and temperature-regulating. Could you ask for anything else?

5. Paper Cape

Paper Cape

Classic Pajamas in Red, $45, Paper Cape

Paper Cape designs "classic clothes for modern kids," placing a special emphasis on durability. In fact, their goal is to create products that ultimately become hand-me-downs. Their pajamas come in sizes 3M to 5T and are made from 100 percent hand-harvested pima cotton.

6. Nununu


Star Lounge Set, $64, nununu

If you're looking for pajamas with fun prints, you need to check out nununu. With bold patterns like stars, skulls, and oversized numbers, these unisex PJs are designed to break children's clothing clichés and mix things up a bit.

7. Vaenait Baby


Vaenait Sleepwear Pajamas 2pcs Set in Prisim, $15, Amazon

Conveniently available on Amazon, Vaenait Baby pajamas are created for ultimate comfort. Their PJ sets are 100 percent cotton and tagless, making them particularly ideal for kids with sensitive skin.



AVAUMA Short Sleeve Pajama Set, $17, Amazon

Another Amazon gem, AVAUMA pajamas are simple, lightweight, cozy, and budget-friendly. The brand offers sets in tons of different colors, as well as some sweet prints like puppies, bunnies, hedgehogs, and robots. Get the shorts set for warmer months, and the long for colder.



Night Sky Ruffle PJs, $39, MORI

Mori pajamas are made from their signature 30 percent organic cotton and 70 percent bamboo fabric, with sizes ranging infant to 4Y. They are literally going to be the softest pajamas you've ever felt. If you're a big pajama fan, you can sign up to become a MORI Sleep Club member (which will launch in the U.S. in 2020) to save 10 percent on all of their products sitewide and get a new MORI sleepsuit every month.

10. Hanna Andersson

Hanna Andersson

Long John Pajamas In Organic Cotton in Fresh Fruit, $36, Hannah Andersson

Hanna Andersson pajamas are a family favorite, thanks to their super soft organic cotton and "hand-me-down" quality. They've got bright, bold prints ranging from newborn size to US 14-16. Oh, and did I mention you can get matching family sets? Swoon.

11. KicKee Pants

KicKee Pants

Print Short Sleeve Pajama Set in Meadow Chili Peppers, $35, KicKee Pants

KicKee Pants offers a wide variety of children's pajamas in so many different colors and patterns that you'll have trouble choosing. Each set is made to fit snugly per safe sleep recommendations, and constructed from a 95 percent viscose from bamboo and 5 percent spandex blend.

12. Hatley


Glow in the Dark Fossils Appliqué Organic Cotton Pajama Set, $39, Hatley

Describing their collection as "print-driven," Hatley pajamas are bright, fun, and will be a favorite of your child's. Created from 100 percent organic cotton, their pajama sets are eco-friendly and safety-tested.

13. Zutano


Zebra Organic Cotton Pajama Set, $38, Zutano

You may know Zutano from their popular fleece booties, but the brands pajamas have gained a following as well. Made from stretchy and soft organic cotton, their long sleeve and long pant sets go all the way up to size 6-7.

14. BabyBreez


Carrara Luxie, $30, BabyBreez

While you won't find the wide selection offered by many of these other brands, BabyBreez's convertible sleepers are a hit with moms. Available in sizes preemie all the way to 5T, each sleeper features mitten and footie cuffs that can be worn folded up or down. This carrara marble print feels tres luxe.

15. Bambi & Birdie

Bambi & Birdie

Classic Thermal Pajama - Sleepy Eyes in Pink, $50, Bambi & Birdie

Bambi & Birdie pajamas are ethically manufactured and created with high-quality, sustainable bamboo. They offer long sleeve and long pant sets, sleepers, short sets, and even matching sets for mom (so treat yourself!).



Green + Yellow Tie Dye Pajama Set, $25, COZYS

COZYS is in the business of, well, coziness. Known for their blankets and swaddles in particular, their pajama sets are made from the exact same luxuriously soft fabric. Their sizes range from 12M to 4T.

17. The Bright Company

The Bright Company

Slym Jym Pyjamas in Harlequin, $40, The Bright Company

The Bright Company, a UK-based sleepwear and loungewear brand, designs organic and ethical clothes for everyone in the family. Their kids' pajamas feature plenty of bold patterns and are made from ultra-soft organic cotton jersey with 10 percent elastane.

18. Little Blue House

Little Blue House

Black Bears Kids Pajama Set, $39, Little Blue House

Canada-based company Little Blue House embodies an adventurous spirit, which is evident with their exciting pajama prints. From bears to moose to safari animals, their pajamas will turn dressing for bed into a choose-your-own-adventure game.

19. Aden & Anais

aden + anais

Blossom Cotton Pajamas in Birdsong, $25, Aden + Anais

Made from 100 percent cotton and available in sizes 12M to 4T, Aden + Anais pajamas are as soft as they are cute. They currently carry a long sleeve, long pant set in 10 different patterns, each for $25 a pop.

20. Lewis


Pajama Set Hedgehog in Bay Blue, $48, Lewis

Founded by experienced mamas, Lewis is on a mission to create products that are "childlike, not childish." Their children's pajamas feature prints that are sweet, soothing, and perfect for a peaceful night's sleep.

Edit note: This post has been updated to reflect the launch date of MORI sleep club in the U.S.