One of my least favorite parts about being pregnant was wearing maternity clothes. My clothes are a huge part of my personality, and when I had to trade in some of my favorite pieces for fugly jeans with an elastic waist, I was left feeling less than fabulous. So when I found out I was pregnant the second time around, I decided to save money by skipping the maternity clothes all together and wearing leggings and oversized sweaters instead. The industry has come a long way from the muumuus and tent dresses of yesterday, but there are still some things maternity stores need to change.
Today's pregnant woman goes to work, goes to the gym, and goes to parties But, unfortunately, the maternity fashion industry isn't really keeping up with her active lifestyle. Adding more stylish activewear, evening wear, and plus-size clothing options would go a long way in helping expectant moms feel just as sexy and confident as they were before getting pregnant.
Natalie Portman, Blake Lively, and Kerry Washington are just a few of the Hollywood A-listers who've proven that pregnancy isn't something women need to hide behind oversized tunics and baggy pants. Now we just need maternity fashion retailers to get the memo. Here are a few things maternity stores should change to better serve its customers.