Mascara is one of my favorite beauty products. Even if you’re running short on time, a swipe of mascara quickly can transform your face and give you a wide-awake look that can only be achieved with extra sleep and a super large coffee. It can define your eyes, add drama to a smokey eye, or simply give you a little confidence boost. But as is the deal with any makeup product, it’s easy to fall into lots of little bad habits and routines, and there are certainly a few common mascara mistakes to avoid.
The mascara market is huge, and both drugstores and high end counters offer us an amazing choice. Whether you’re in need of lengthening, volumising, or both, the mascara for you is out there in the makeup aisle. Brands experiment with different wand shapes, from chunky plastic wands to tiny curved brushes, and the right mascara can truly transform your eyes. I still remember buying my first mascara as a teenager. It was the Maybelline Great Lash, the first mascara for many of my generation and, quite possible, the catalyst of my love affair with makeup. So whether you’re a seasoned mascara collector like myself or a total newbie, the following seven tips will help you get the best look out of your mascara.