Brawny Is Replacing The Brawny Man With Women For Women’s History Month & It's Badass
February is over, and March is officially upon us. And as we say goodbye to Black History Month, we also say hello to Women's History Month, and International Women's Day on March 8. While the month of March has been deemed as Women's History Month since 1987, the participation of brands in taking part in the celebrations is still relatively new. However, now, Brawny is replacing the Brawny Man with a Brawny Woman for Women's History Month, and it's pretty much the coolest thing a paper towel has ever done.
The company released a statement Wednesday afternoon in which it discussed the meaning behind the new campaign, and why the company decided to highlight strong women during the month of March. The aptly named, #StrengthHasNoGender campaign will last all month long, and will feature a new design on the brand's paper towel packaging in which a women will be wearing the famed red plaid button down shirt, instead of buff man that usually comes on the packaging. However, that isn't all the company is doing to pay homage to strong women everywhere. The campaign also features a collection of clips on the Brawny website highlighting real women who have all made great strides in their own way.
In the aforementioned four separate videos, directed by Alison Klayman, Brawny is highlighting a diverse group of women who have done great work in their fields, all of which are usually male-dominated. The women include:
And while most women are already aware that women can do anything men can do, Brawny's new campaign is still important. By replacing a typically buff, brawny man with a strong, powerful woman on its packaging, Brawny is showing the world that women deserve the same opportunity as men to prove themselves.
The company's website also reveals that it will be making a significant charitable donation for the future women of tomorrow:
Obviously, Brawny's campaign strategy is poignant given the current political climate, and its attempts to highlight women throughout history who have made important strides is a refreshing tactic to see from such a large brand.
Good work, Brawny. It's true that #StrengthHasNoGender, and women in the STEM fields, and every other field, deserve to be recognized for their work.