The internet has passed down a verdict on Instagram's controversial decision to alter its feed. As the funniest jokes and memes about the latest Instagram update prove, people are seriously unhappy. Just ask the disgruntled army of Instagram users who are using the hashtags #turnmeon and #letsstaytogether to communicate their displeasure.
As reported in The New York Times, Instagram first announced the coming changes earlier this month. Whereas Instagram's feed has been chronological since the company launched in 2010 — the newest post is always at the top of the feed — the new feed will be based on a given post's popularity rather than only how long ago it was posted, much like Facebook's news feed. According to The Times, Instagram will now "place the photos and videos it thinks you will most want to see from the people you follow toward the top of your feed."
Kevin Systrom, co-founder and chief executive of Instagram, told The Times that Instagram users miss 70 percent of posts in their feed anyway. “What this is about is making sure that the 30 percent you see is the best 30 percent possible,” he said.
Regardless of the possibly sound logic behind the change, Instagram users are panicking. The #turnmeon hashtag is essentially a command to one's followers to enable notifications for all of one's posts—not just the most popular ones. #Turnmeon posts range from polite and informative to somewhat hostile.
This sudden clamoring to #turnmeon came on the heel of rumors that Instagram's changes will be imminent. However, Instagram is being super vague about when the changes will actually be implemented. "We're listening and we assure you nothing is changing with your feed right now," the tech giant Tweeted in an ambiguous message to followers.
The message fell on deaf, hostile ears. For example, this Twitter user Tweeted that Instagram should only make the changes to their feed if they hate orphans and love Donald Trump:
While this Tweeter equated their feelings about the changes to a toddler's temper tantrum:
Unsurprisingly, the at-times sophomoric backlash to Instagram's changes have themselves become fodder for ridicule. This genius video pokes fun at everyone's panic:
Things only got better from there, with users from all over the Twitter-sphere chiming in to make their hilarious selves heard:
Ironically, those who will benefit most from the #turnmeon campaign are the same Instagram users who will probably also benefit from the changed feed. As The Verge editor Casey Newton has pointed out, the new feed will boost posts from users who already have a lot of engaged followers, while disfavoring posts from users with a small number of minimally engaged followers. Thus, #turnmeon posts from users with a large following are "disingenuous"—they're not really protesting the changes, Newton surmises, but rather are taking advantage of "confusion over the new feed to boost the number of people subscribed to every post."
In the world of Instagram, then, it may soon be the case that nice posts will finish last, and Kardashian posts will finish first.