In an effort to connect with Hispanic voters and celebrate Chelsea Clinton's pregnancy, Hillary Clinton's campaign team recently posted an article to her site titled, "7 Ways Hillary Clinton Is Just Like Your Abuela." The list, which seems harmless on the service, touts points such as knowing the importance of "el respeto," and being loved by "Hispanic" icon like Marc Anthony (who, by the way, is Pureto Rican.) Naturally, the article is receiving a harsh backlash on social media and has even given birth to the hashtag #NotMyAbuela. The bulk of the criticism surrounding the article centers around the pandering to the Hispanic audience, which voters have dubbed "hispandering."
Clinton's relationship with the Hispanic community has been a rocky one. During a July speech at the National Council of La Raza, the Democratic party nominee voiced her concerns Donald Trump's comments on immigrants. Clinton said his comments, which implied all Mexican immigrants are "drug dealers" and "rapists," were appalling. "I have just one word for Donald Trump: Basta! Enough!," she said. Following this speech, Politico reported that Clinton had a huge lead among Hispanic voters. Recently, however, Clinton's stance on immigration has caused a shift among the Hispanic community, leaving many voters wondering where she really stands on the issues. And as the recent article making the rounds, members of the Hispanic ommunity may not be as supportive of the former Secretary of State as they once were.
One of the biggest issue people seem to have with the article is that Clinton is not connecting with them through her policies, but rather through personal experience that she does not share. On Twitter, many critics of the "hispandering" are calling out the difference between these women and Hillary Clinton's experience. And, they have a point.
The Hispanic vote will be key for Clinton in the primaries, but, lately, her efforts to secure that support has been backfiring. Perhaps Clinton should heed this advice from many grandmothers: sometimes it's better to say nothing at all.
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