Launching a new business feels a little like preparing for a baby, and by that I mean there's no amount of work that guarantees you'll be 100 percent ready when the big day rolls around. However, there are some things you can do ahead of the launch of your new business to make things a little easier on yourself as you move forward. One of those tasks is, of course, settling on a great name for your business, and the following task should be figuring out how to create a new Instagram business account.
“[According to Instagram], about 80 percent of users follow a business account on the platform. This is the place to get your brand out there,” says Kelly Kauffman, social media manager at University of Virginia. And if you're thinking that the photo and video sharing app isn't a useful way for you to build your brand, you might consider the fact that as of August 2017, approximately 71 percent of US businesses are using the social media platform. These stats alone makes Instagram one of the single most important places for your business to have a social media presence — and on top of that, it can be really fun to use. Here's what social media experts have to say not only about creating an all-new account for your business, but also a few tips for ensuring it's getting as much traction as possible.