In what may have felt like a bit of déjá vu for avid Snapchat users, Instagram recently released Instagram Stories, a platform that allows users to similarly upload a quick video, or photo that disappears 24 hours later. So if you are one of the Instagram users getting acquainted with the new Snapchat-esque feature, you may be wondering: How do you rewind Instagram Stories? Because sometimes you see something so intriguing, and you have to do a double-take. Don't fret, you can just swipe left or tap the upper left screen.
When watching users' "Stories" on Instagram, again similar to Snapchat, often times it's a compilation of multiple clips. If something catches your eye, you can either swipe left to re-watch a full clip (otherwise it will automatically send you to the next Story on your timeline), or if there are multiple clips in one Story, you can tap the upper left screen to essentially rewind. The rewind-like feature is a new addition from Snapchat, where after you've viewed someone's Snap story, it's then filtered to the "all stories" section where you have to view it (or tap through) from the beginning. It's certainly an interesting added feature for Instagram, and only time will tell how loyal Snapchat users respond. So far, many were quick to call out how... uh... similar, the Instagram Stories is to Snapchat.
But as Techcrunch pointed out, there are some differences between Instagram Stories and Snapchat. Unlike Snapchat, you can't see who screenshots your story on Instagram, and you don't have to be following someone to view their story on Instagram, among other differences.
As for the obvious similarities, Instagram CEO Kevin Systrom is not denying them – in fact, he told Techcrunch Snapchat "deserves all the credit."
When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.... And I think what you see is that every company looks around and adopts the best of the best formats or state-of-the-art technology. Snapchat adopted face filters that existed elsewhere first, right? And slideshows existed in other places, too. Flipagram was doing it for a while. So I think that’s the interesting part of the Valley. You can’t just recreate another product. But you can say ‘what’s really awesome about a format? And does it apply to our network?’
It may take some time to see whether Instagram Stories will be a hit. One thing's for sure: whether you personally upload stories to Instagram or not, you'll probably get more insight on your friends' daily activities – for better or worse.