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How To Use The New Instagram Algorithm To Customize Your Feed

Late last week, Instagram unveiled several new design changes — to the shock and horror of many platform users. And while everyone's still talking about Instagram’s new logo and the feed’s monochromatic appearance, perhaps what is most interesting is what is happening behind the scenes. In fact, that's quite possibly the sharing site's biggest change yet: Instagram is changing how photos appear on user's walls, and when. But if you aren’t a fan of the change, how can you use the new Instagram algorithm to customize your feed? How can you use it to your advantage?

The change is nothing new; Instagram announced the algorithm change on its blog in March:

However, backlash to the proposed Instagram change was instantaneous, and many users — like Vickie Mulkerin, who spoke with The New York Times — were quick to voice their concerns:

So what can you do to ensure you see everything you want to see?

Consistently Interact With Family & Friends

Instagram: KimZapata

Perhaps the most obvious way to “customize your feed,” and to ensure the algorithm works in your favor, is to interact frequently and consistently with your family and friends or anyone whose feed you want to see. This means clicking on that little heart and commenting (and it may also mean using @mentions or tags). How much this will affect your feed remains unclear, but I would assume consistently “liking” information has to be worth something.

Turn On Post Notifications

Instagram: KimZap

The second way to “customize your feed” is to turn on Instagram post notifications for any user[s] you really, really want to keep tabs on. By enabling this function, you allow Instagram permission to send you a push notification each and every time a “followed” user posts new content. The good news is you will never, ever miss content. The potential pitfall is that, if the user posts A LOT, your phone may become inundated with notifications. However, turning on this function is easy: Just go to any user’s profile page, click the menu option — the three dots in the upper right-hand corner — and select “Turn On Post Notifications.”

And while this Instagram change may not be ideal for everyone, these "fixes" should help tweak the algorithm in your favor.