When I used to dream about starting my own business, I envisioned myself being the next big Etsy seller or perhaps having a booth at my local farmer’s market (R.I.P. Salsacraft!). Figuring out how to launch an app seemed way outside my comfort level — not to mention way outside of my actual technological ability. But when I did a bit of research, I was floored to see how many people had done it with even less tech savvy than myself.
Figuring out how to launch a mobile app isn’t the right fit for every type of business, but if you have an idea for one, it’s a booming market to get into. Android and Apple’s app stores both offer over 2 million apps to customers — each. That's a huge potential audience! Since not having the required set of high-level skills should never spell out a dead end for a great idea, I reached out to Kristin Beers, Director of Operations at Voxox. As someone who's worked in tech and app development for years, she had great insight into what it takes to launch an app successfully — even without super-duper technological skills. Here’s her step-by-step guide, full of intel all potential developers should know: