Prime Day's Toy Deals Include $40 Off Amazon Fire Tablets & So Much More

I don't know about yours, but my kids' holiday lists are a mile long. Thankfully, this year, we are being given an early boost to our shopping with the October Amazon Prime Day, and the best Prime Day toy deals are hitting some of the hottest kid-favorites of the year.

This year, Prime Day falls on Oct. 13 and 14, having been delayed because of the COVID crisis. For a while, consumers were fairly confident that it was simply cancelled for the year, but that's not the case, and there's plenty of deals. Whether your kid is into construction toys, dolls, or pretend play, Amazon has a deal that will suit their needs, and at rock bottom prices. This year, many of us have far less available to spend on gifts, and we need all the help we can get.

My own children have asked for a combination of video games, Barbie dolls and accessories, Hatchimals, art supplies, and of course, LEGO. I am confident that I can get more than a few of these toys through the deals offered on Prime Day. My hope is that the discounts will be large enough that my meager budget doesn't take a beating.

We only include products that have been independently selected by Romper's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.



Perennial favorite Roblox is offering this set of action figures for 30% off. It includes one exclusive virtual item as well, unavailable outside of this set.


Chewbacca Mask

This hilarious mask will have your kids in stitches, and it's available today for just over $20. Totally worth it.




Schwinn Balance Bike

These balance bikes are going to sell out quick — you've probably seen them all over your neighborhood — so you'll want to act fast to get your kid's favorite color.


Jungle Animal Rescue Playset

This is an enormous set of animals and barn accessories for the price. Perfect for your little future veterinarian or dude ranch owner.


Teeter Totter

This teeter totter looks so much safer than the ankle crushing models we had as kids.


Jumbo Plastic Building Blocks


'How To Train Your Dragon' Plush

Lightfury is obscenely popular, and for $13, how can you say no?



If your kid hasn't yet been bitten by the Magnatile bug, this set will surely do it. Plus, when they tire of them, they make great fridge magnets.



Amazon tells me I bought this for my daughter in 2016. She still plays with it today. Grab this toy.


Fire Tablet

We all expected big discounts on Amazon devices, but this one is particularly strong, and it comes with a two-year guarantee.



Your kids will get years of play out of this toy. It has tons of accessories, it's made with sturdy materials, and the ratings are great.


Paint Squishies

Squishies are still all the rage. This DIY kit is cheap and cheerful, and if my daughter is correct, your kids will go HAM for it.


54" In-Ground Basketball Hoop

An in-ground basketball hoop would make an incredible gift for the holidays, and this one is majorly discounted.


Building Table

Building tables save you so much energy at night when you're putting toys away because it is so self-contained. This one from Mega Bloks will provide ample play time and entertainment for your little one.


Fancy UNO


Cool Garbage Truck

Kids love garbage trucks. Why not give them their own? This one has all the bells and whistles, but if it annoys you, you can always take the batteries out.


You'll Wish You Had This

Oh my goodness, this is cool. It's a toy that plays with an app, and it teaches kids how to spell and proper grammar. I kind of want it to practice my Russian.


A Classic Rite of Passage

I loved this thing as a kid. I loved it so much I forced my brother to ride it until he puked.


A Little Louder For Those In The Back

Sure, this one could get irritating, but I'm really just getting it for myself to use to wake up the kids.



My kids are obsessed with slime. This kit has so many options for add-ins and colors.


Bubble Machine

Hours and hours. That's how long your kids will hang out in the yard playing with this. You need it.


Arrrr, A Pirate's Life For Your Kids

My son's favorite toys as a preschooler were his Imaginext toys. They're pretty indestructible, and provide so much pretend play fodder.