Sunny days are here! With an exciting new brand partnership, now you can get to Sesame Street by heading to your nearest H&M. The retailer has launched a full collection for girls, boys, and men in honor of Sesame Street's 50th Anniversary, and believe me when I say I wish the Cookie Monster joggers came in my size. The H&M and Sesame Street collaboration will also support a children's education drive via the Sesame Street Yellow Feather Fund, which helps bring laughter and learning to children around the world. H&M is kicking off the drive with a $100,000 donation to the nonprofit organization, which leaves me with just one question: can The Count even count that high? Seriously though, it always makes me happy when brands I'm loyal to make a conscious effort to give back through charitable collaborations like this one.
Speaking of which, H&M Loyalty Program members will be invited to a series of children's events around the country in celebration of this partnership. At each event, attendees will meet Sesame Street characters and learn about sustainability and recycling by turning an item of clothing into something new and fun. Love it!
Interested in shopping the collection? Big Bird, Cookie Monster, Elmo, and Abby Cadabby will only be in stores through the rest of the month, so don't delay. Here are some of my favorites: