If you've found yourself browsing Pinterest a bit more often lately, you can now say you're doing it for a good cause. The new Pinterest Earth Day Shop supports small businesses by featuring pins and shops that sell eco-friendly and sustainable products. So, if you purchase something from one of those pins, you're helping the economy and the environment.
Earth Day, which falls on April 22, is celebrating its 50th anniversary this year, which is partly what prompted Pinterest to feature this particular shop. The other reason is because the social media platform has seen a 351% increase in "searches for 'support small business'" since stay-at-home orders were put into place across the world, according to a press release. The website has also seen an increase in searches for "eco-friendly living," "zero waste products," and "sustainable gifts," which (hopefully) sets the shop up for even greater success.
The Earth Day shop is actually a board with smaller boards within it, which are run by the small businesses. You can go into each business' board and check out some of their product pins. I you find something you like, click on the link in the pin and you'll be taken directly to the company's page to buy it. It's a fantastic way to support small businesses as well as learn about companies that are doing things differently to help protect the planet.
Here are six amazing products from the shop.
We only include products that have been independently selected by Romper's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.