On Nov. 8, President-elect Donald Trump surprised the world when he defied the polls and won the election. Since he snagged the presidency, people have been engaging in election postmortems to figure out how exactly things turned out as they did. One animated Business Insider map of Trump supporters — which changes to reflect different demographics' choice of candidate — helps explain why Trump won on Election Day.
The map is based on a poll conducted by SurveyMonkey, which surveyed more than 50,000 Americans throughout October. While the original survey results left SurveyMonkey predicting that Democratic candidate Hillary Clinton would win the election, the demographic information it collected on Clinton and Trump supporters help explain why Trump won the vote.
According to Business Insider's map, Trump overwhelmingly reigned among men, seniors, and white people. Clinton was the top candidate among millennials, non-white voters, and women. If likely voters had actually turned up to vote, Clinton would have won the election and not just the popular vote. But according to CNN, Clinton simply didn't get quite enough millennials, non-white voters, and women out to vote for her. Clinton was the top candidate among minorities and millennials, but it seems those key groups she targeted didn't all support her strongly enough to cast their ballots.
12 percent of the electorate this year was African-American, compared to 13 percent four years ago. Fewer African-Americans showed up to vote, and fewer voted for Clinton (88 percent) than they did for Obama in 2012 (93 percent). Clinton faced the same problem with the Latinx vote: while more Latinxs showed up to vote this year than they did in 2012, only 65 percent of Latinx voters cast their ballots for Clinton (compared to the 71 percent who voted for Obama in 2012).
Even among women and millennials, Clinton failed to capture the same momentum as Obama did four years ago. She had 55 percent of millennials' support, but Obama had 60 percent. And only 54 percent of female voters cast their ballot for Clinton,while 55 percent went for Obama.
Despite Clinton's loss, the Business Insider map is correct: Trump supporters were mainly older white men, and they showed up to vote in full force, with Trump winning over 62 percent of rural and small city voters (compared to Mitt Romney's 50 percent in 2012). While Clinton did capture a younger, more diverse, female vote, she wasn't able to win over enough of them to win the electoral vote — whereas Trump's message brought white voters out in hoards, especially in key swing states.