Everything You Need To Know About Black Friday 2020: Dates, Times, & Deals

Black Friday 2020

The countdown to Black Friday 2020 is on. Bookmark this page so you can stay on top of the latest news about all of the best Black Friday deals. From now until the mega shopping day officially kicks off — this year, that’s on Friday, November 27, the day after Thanksgiving — we’re covering everything, and we mean everything, you need to know to snag the best items for every gift recipient on your list. As more Black Friday deals launch, we’ll be featuring a round-up of the best ones here, so keep checking back!

Everything You Need To Know About Black Friday

When is Black Friday?

Black Friday 2020 will take place on Friday, Nov. 27, the day after Thanksgiving. Similar to 2019, there are only three shopping weekends between the big sale event and the holiday weekend.

What time does Black Friday start?

While Black Friday has historically kicked off in the early morning hours on the Friday following Thanksgiving Day (in 2020, that’s Friday, Nov. 27), the start time keeps shifting earlier and earlier — especially with online retailers. This year, Thanksgiving falls fairly late in the month, making the holiday season even more condensed. Thus, Black Friday deals will begin even earlier than they have before. On top of that, many retailers will focus on virtual shopping throughout the months of November and December due to COVID-19.

In fact, some retailers and websites have already launched promotions, like Walmart's Deals For Days event that's taking place online and in-store. It even offers curbside pickup, which is a helpful for anyone trying to avoid crowds amidst the global pandemic. Amazon is also kicking off the festivities early with its Holiday Dash event, which will continue offering major discounts throughout the season.

As for when Black Friday Deals end, there’s not a concrete answer because Cyber Monday 2020 begins just three days later. Many industry experts predict that these two days will start to overlap, meaning that deals could potentially run until Dec. 6, which is the Sunday after Cyber Monday.

When do Black Friday Ads come out?

Several major retailers have already started to release ads and/or dedicated websites for Black Friday deals in October, such as Best Buy, Macy's, Home Depot, Kohl's, and more. However, it's likely that many more ads will be coming out throughout the month of November. And unlike its brick-and-mortar cohorts, Amazon won’t release an ad. Again, the company will be gearing up with early holiday sales leading up to Black Friday and Cyber Monday.

What are the best things to buy on Black Friday?

Usually, the best things to buy are the pricier items that are not as steeply discounted at any other time of the year. That means anything from kitchen appliances and smart home devices to video gaming consoles, smartphones, laptops, and fitness trackers.

Of course, beyond all of the big-ticket tech products, there are also plenty of fantastic deals on clothing (in particular, retailers tend to put winter outwear on mega sale), shoes, beauty products, toys, designer goods (if you’ve been eyeing a luxury purse, Black Friday may be the time to buy it), ride-on toys for kids, car seats, and strollers.

But for Black Friday 2020 — which, of course, is taking place amidst the COVID-19 pandemic — you might want to stock up on things that'll fuel your newfound hobbies or keep you preoccupied while staying at home. (Yes, I'm talking about affordable bread-baking essentials, comfortable leisurewear, family-favorite board games, and more.)

Where are the best places to shop on Black Friday?

According to several industry insiders, Amazon is always a great place to focus most of your shopping attention online. And just like Amazon Prime Day, the key to being successful is by staying on top of the deals as they go live because many of them are limited time (even more so when they are part of a lightning deal) and limited quantity.

(Note: If you aren't an Amazon Prime Member, you can sign up for a free 30-day trial and make your holiday shopping easier than ever.)

If you’re looking for toys or other popular gifts for kids, Walmart and Target tend to run very similar deals. Besides LEGO, Nerf, Paw Patrol, Marvel, Disney, LeapFrog, Barbie, and all of the other biggest name brands, you can also expect to find decent discounts on gadgets, electronics and gaming devices, including Nintendo Switch, Apple products, and smartphones. These two retail chains are also known for deals on clothes, home items, and baby gear (strollers, cribs, diapers, and more), so think of them as a one-stop-shop.

Of course, if tech gadgets are the very top of your list this year, you may want to consider shopping at Best Buy where there will be a heavy focus on TVs, laptops, Samsung Galaxy phones, iPhones, headphones, and video games and gaming consoles.

If it’s beauty, makeup, and/or skincare products you’re after, you can check out Sephora, which already announced a sale preview for Black Friday 2020. Ulta is another great pick for these kinds of items. And for clothes, you can visit Nordstrom's online store, which is offering holiday deals beginning Nov. 20 and ending Dec. 1.

Is it better to shop online or in-store on Black Friday?

Many of the Black Friday sales will be available both in-store and online — especially this year. Many brick-and-mortar stores are expected to amp up their virtual sales so shoppers don't have to face large crowds (and possibly be exposed to COVID-19). However, there will definitely be in-person sales taking place, and you'll have to decide what you're most comfortable with.

Cyber Monday, on the other hand, is known for its over-the-top virtual sales. So if you're cozy at home shopping through Black Friday discounts, rest assured more will be featured just a few days later — and you can order them right from the comfort of your couch.

Online shopping and Thanksgiving leftovers for days sounds pretty great, doesn't it?

How to get the best deals on Black Friday?

In order to get the best deals on Black Friday, the key is to prepare, prepare, prepare. Prioritize your list so your must-haves are at the top and you know what stores carry what. Spend time researching prices so you can identify a genuinely good sale when you see it. Consider loading up your online cart ahead of time (if the store will let you) or creating a wishlist so you can easily check out in a matter of minutes. Also, have multiple tabs open on your Web browser ready to go with the eCommerce sites you plan to hit first.

This would also be a great back up plan for in-store shoppers who may have missed out on a doorbuster— use your phone to locate the same (or a similar) product online or at another retailer altogether.

Romper may receive a portion of sales from products purchased from this article, which was created independently of Romper’s editorial and sales departments.