Everything You Need To Know About Amazon Prime Day 2021: Dates, Times, & Deals
The countdown to Amazon Prime Day 2021 is on. This year, Prime Day 2021 will start on Monday, June 21 at midnight PT with two days of massive sales that will run through Tuesday, June 22 at 11:59 PM PT. This means your chance to score major discounts on millions of deals across all categories — including Instant Pots, Echo Dots, Fire TVs, and family essentials — is fast approaching.
When the sales holiday arrives, you can find a comprehensive guide to all the best deals right here, so be sure to bookmark this page. In the meantime, you can discover early Prime Day deals, where you can save on everything from JBL headphones to hot new toys to Margaritaville blenders — so you have practically a month to save big.
We’ve compiled the answers to all your most burning Prime Day questions below — so keep reading for some vital information about one of the best sales of the year.
Now in its seventh year, Prime Day has grown into one of the world’s biggest sales events, where Prime members get to nab mega discounts on all kinds of popular products, including its own private labels and Alexa-enabled devices. For some context on just how huge this two-day shopping event is, last year’s record-breaking sale surpassed $3.5 billion in sales across 20 countries. And this year is expected to be the best one yet!
Amazon Prime Day 2021 begins at midnight PT on Monday, June 21 and extends through Tuesday, June 22 at 11:59 PM PT. That means you’ll get a full 48 hours of shopping, so you can stock up on essentials and gifts for the whole family — and for yourself, too. But it gets better: Prime members can also shop specific offers and deals early, which means you can get a head start before the big day arrives.
What If I’m Not A Prime Member?
While you do have to be a Prime member to cash in on all the amazing Amazon Prime Day deals, there is a clever hack to get in on the savings if you’re not currently a Prime member. If you sign up for a 30-day free trial of Amazon Prime prior to Prime Day, you’ll be able to shop all the Prime Day deals without committing to a full Prime membership — which costs $119 for an annual membership, and $12.99 per month for a monthly membership.
According to a press release from Amazon, Prime Day 2021 will bring shoppers over 2 million deals on all categories, and from tons of premium brands: Think Le Creuset cast iron pans, LEGO toys, Levi’s jeans, Toshiba air purifiers, and Fire TVs. You can also enjoy deals, discounts, and never-before-seen exclusives on Amazon services like Kindle, Amazon Music, Prime Gaming, Audible, and Wondery+ — like a free, four-month trial of Wondery+ or Amazon Music Unlimited, and over 50% off the first four months of Audible Premium Plus.
Last year, the top selling items worldwide were the Echo Dot and Fire TV Editions Smart TVs, but Prime members also saved tens of millions of dollars on groceries from Whole Foods Market and bought a whole lot of Roombas. So, whether you’re in the market for kitchen gadgets or smart home accessories, you can pretty much count on saving big on Prime Day.
This year, Prime Day is putting a special emphasis on supporting small businesses. From June 7 to June 20, Prime members will receive a $10 credit that they can use on Prime Day when they spend at least $10 on its 300,000 eligible small businesses on Amazon. All the more reason to purchase that small-batch hot sauce or handmade planters that’ve been sitting in your “Saved for later” tab.
Amazon Prime Day is arguably one of the biggest sales events of the year — which is why other big box retailers have propped up their own, alternative sales events on or around Prime Day. Companies like Target, Best Buy, Walmart, and Kohl’s might be launching their very own rival sales, so be sure to check up on their websites for more information.
In between working around the clock to bring you the very best deals Prime Day 2020 had to offer, our commerce editors managed to do some shopping of our own last year.
One of our favorite purchases was the Kindle Paperwhite, a waterproof, glare-free model that lets us read poolside. The audiophiles among us love this Victrola record stand to house our record players and vinyl, and simply look beautiful as a mid-century modern accent in our living rooms. This fabric shaver has kept our knitwear, and even our sofas, free of lint and fuzz, while neat velvet hangers add a touch of luxury to our closets.
We scored big on beauty and personal care products, too. Check out this rinse-out treatment that leaves your hair silky and shiny in just eight seconds, and a gentle, daily probiotic that supports healthy immune and digestive systems.
We (literally) can’t wait to see what other, incredible deals we’ll snag on Prime Day 2021. Rest assured that we’ll be sharing them all with you right here from June 21 through June 22.