You've likely seen a meme or two about how a purchase from a small business helps a mom put food on the table or pay for ballet lessons for her child. Well according to these 18 small business owners on what you're supporting when you support them, the sentiment in those social media posts absolutely rings true. These owners' words prove that buying small does so much more than just pad their pocketbooks.
Owning a business can be an absolute rollercoaster ride filled with more ups and downs than you might imagine. During the current pandemic though, many small business owners feel like they're riding that very same coaster in the middle of a category 5 hurricane as the economy has been all but shut down. Fortunately, community support can be a shining beacon of light in the middle of this chaotic storm.
Whether it's paying their employees a fair wage, supporting their children, or even giving back to their own community during trying times, these small business owners use the income generated from their sales in real, tangible ways. So, the next time you add something to your shopping cart, take a moment to remember the power of your purchase.