Wearable health gadgets are nothing new, but the newest entrée into the wearable health industry has consumers buzzing. Meet the Willow Wearable Breast Pump: A completely self-contained, hands- and tube-free electric pumping device for breastfeeding women. Billed as a "smart" pump, the Willow even syncs with its own mobile app, allowing you to track how much breast milk you've collected. With a MSRP of $430, the Willow comes with a hefty price tag for the convenience it affords — so can you get a discount on the Willow Smart Breast Pump?
Compared to other electric breast pumps, the Willow is definitely on the expensive side. The Medela Pump In Style Advanced Breastpump and Philips Avent Comfort Double Electric Breast Pump retail in the $200 to $250 range, putting the Willow at nearly twice the price of two of the bestselling electric breast pumps currently on the market. According to CNN Money, the Willow breast pump is expected to go on sale this spring — but there's no word yet on a specific release date or if the Willow breast pump will be sold in stores. Right now, eager moms ready to get their hands on the Willow will have to wait to find out; Willow didn't immediately return Romper's request for comment on pricing.
While the Willow comes at a high price point, there is hope that all or part of its cost could be covered by insurance companies, as breast pumps must be covered by health insurances — thank you, Affordable Care Act! Of course, that assumes we still have the Affordable Care Act and its vital breastfeeding benefits by the time the Willow breast pump actually goes on sale... Speaking to The Next Web, Willow founder Joe Chang said that while the Willow is not yet covered by insurance, they are optimistic that it will be. The Willow breast pump is already FDA cleared, which is an important hurdle when trying to get insurers to cover medical devices.
What's also not known is if the Willow will take pre-orders. Many companies launching such new and innovative products to the market will offer discounted introductory pricing for their most eager customers willing to pony up the money before the product actually hits the market. Right now, Willow is not taking pre-orders for its wearable breast pumps; interested consumers can only sign up for updates about the Willow's release date.
With all the excitement about the truly hands-free breast pumping experience that Willow is promising, here's hoping the company releases info about any kind of discounts — and soon.