If your newsfeed is anything like mine, it's full of women (many of them moms) selling everything from mascara to weight-loss shakes. With social media as an ideal platform, and distributors excited about products and making a little extra cash, multi-level marketing (MLM) is on the rise. MLM, or direct sales, is a company model in which members are rewarded for building a buying organization. As a work-from-home opportunity, it's particularly appealing to stay-at-home moms. With so many moms on the bandwagon, I asked mom entrepreneurs to reveal the real reason they do direct marketing.
I've been approached to join teams selling make-up, skin care, and candles. As a part-time stay-at-home mom with two side hustles already, it was never something I had time for. I don't feel like I have a knack for sales (I left a non-profit board because of a new requirement that I procure a certain number of sponsorships), and my current jobs keep me busy. I do like to support my friends, though, and if I like the product I'll totally buy it. I own LuLaRoe leggings, Thirty-One bags, and a Pampered Chef chopper that I couldn't live without.
So what's making all my mom friends (and yours) get on the MLM train? Here's the scoop, from the sources themselves: