Where To Buy Chip & Joanna Gaines' New Magnolia Line, Because Dreams Do Come True


Chip and Joanna Gaines are in the business of making life more beautiful. If you've ever watched Fixer Upper on HGTV, you're already hooked on their distinctive style. Part whimsical, part cozy chic, and all crave-worthy. For fans who love the designer couple's style, there's some good news on the horizon. Chip and Joanna Gaines' new Magnolia line is about to become available at Target. Yes, Target, because dreams really do come true.

According to a recent post from Joanna's Instagram feed, the couple has designed a new line for their trademark Magnolia brand specifically for Target. The line, which will be called "Hearth & Hand," will be available on Nov. 5 in stores and online, so book the day off work now, folks. The mother of four shared on Instagram:

The new line will feature over 300 items, and just in case you weren't excited enough, Joanna has referred to the style of the new line as "modern farmhouse," according to a blog post by Chip. And that just sounds amazing.

Chip explained in his blog post that the concept will be something new for Target as well:

Fixer Upper fans will be losing their minds over this news, of course. I mean, it won't be quite as amazing as visiting their flagship Magnolia Market store in Waco, Texas (where Joanna's mom actually greets guests and will even reportedly pose for pictures if you ask), but it will be about as close as you can get in your hometown.

This is the first time the couple has partnered with a major retailer, according to a press release by Target on Tuesday. And it's meant to be a long-term relationship (is there any other kind for the adorable couple?). According to the press release:

Target also shared a sneak peek of what the Gaines have in store... and everything is obviously exactly what you want right this minute.


Magnolia fans are probably not going to make it all the way until November.

In recent weeks, the Chip and Joanna have been working to help victims of Hurricane Harvey in their home state of Texas. In an Instagram post from their Magnolia page, they wrote that they would offer 100 percent of the proceeds from their "Texas Forever" t-shirts to help restore "homes and lives" in Texas.

As with everything Chip and Joanna, the response has been overwhelming. So it's a safe bet that it will be with their new line at Target. Now if they could just patent some marriage tips and send them my way... I'd be ever so grateful.

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