While more than 79 percent of new moms initiate breastfeeding today, most do not reach their intended goals. I would contend that a lot of this has to do with the fact that, as a society, we know hardly anything about breastfeeding. For most of the 20th century, America saw an overall decline in numbers of nursing mothers. While rates have gone up since the mid-90's, the support networks of women who knew WTF was up no longer exist in the same way. So, most new mothers have to rely on personal breastfeeding mantas to help them through nursing.
Whether or not one chooses to breastfeed at all, of course, is a matter of preference. No one is obligated to try to make breastfeeding work (with a mantra or anything else) and especially if the parent in question has no interest. However, for those among us who do want to give it a go, repeated, empowering words of affirmation and comfort can make all the difference in the world and actually assist us in reaching our breastfeeding goals. While it's possible to succeed without help, support, or a strategy, it's not particularly likely (not to mention a lot harder).
So what are some of the things moms can tell themselves to push them through the difficult, painful, annoying, and messy aspects of nursing? I talked to breastfeeding and formerly breastfeeding parents and got the following responses: