My mother-in-law once told me she refuses to shop at "big box" stores and would rather support local businesses. While I think supporting local mom & pop shops is important, I wanted to divorce her son and run away the moment she turned her nose up at Target. Excuse me? I mean, I love my partner, but I simply cannot be part of a family that doesn't love Target as much as I love Target. And if you, dear reader, love this magical place as much as I do, you're clearly a basic Target mom. I don't mind being basic, and I definitely don't mind being stereotyped as a "basic Target mom." It's funny, it doesn't offend me in the slightest, and there's no shame in my shopping game. Target has everything I need all in one place. I can get my cleaning supplies, dinner ingredients, socks and underwear, and a cute new top for work all in one convenient location that provides coffee. I mean, that's the dream!
Sometimes I meet up with other moms at Target and we grab our venti lattes and walk around the aisles aimlessly, catching up on one another's lives and shopping for clothes and picking up other necessities for our kids. Other times I sneak out of my house when the kids are already asleep, drive over to Target, get a cup of coffee, and take my sweet time trying on clothes for myself, looking at makeup, and shamelessly checking out the Dollar Spot. Usually my Target trips are about everyone else, but on those magical weeknights Target belongs to me and only me.
So yes, I'm a basic Target mom and I know, without a doubt, that I am not alone. Not only are most of my friends also basic Target moms, but I see my kind roaming the aisles and waiting in the self check-out lines. We are not ashamed of who we are. We embrace our new-found stereotypical identity. Because, in the end and always, we have Target. So if you're starting to think you're one of us, here are just a few signs you're a basic Target mom, too: